Love The Green Real Estate Consulting Firm

Asheville & Western North Carolina Green Real Estate Experts Since 2004

Founded in 2004, Love The Green Real Estate Consulting Firm was built on a simple but powerful idea: combining Mary Love’s name with the emerging “green building” movement that was reshaping the future of real estate. Today, we are recognized as one of Western North Carolina’s trusted leaders in sustainable, energy-efficient, and high-performance homes.

Love The Green Real Estate Consulting Firm is a woman-owned and veteran-owned real estate company serving Asheville and the surrounding counties of Buncombe, Henderson, Madison, and Haywood. We specialize in helping eco-conscious buyers, sellers, investors, builders, and developers navigate the Western North Carolina real estate market with expertise and integrity.


Western North Carolina Real Estate Services

We work across nearly every sector of real estate, including:

  • Residential buyers and sellers
  • Energy-efficient and green homes
  • New construction and high-performance building
  • Sustainable communities and agrihood properties
  • Investment properties and multifamily housing
  • Land and farm properties
  • Second homes and vacation properties
  • Property rehabilitation and green renovations

In addition to traditional commission-based services, we offer consulting options for investors, developers, and builders seeking expertise in sustainable design, green certifications, and energy-efficient construction strategies.

Our mission is simple:
To create a more sustainable world — one home at a time.

While not every property will carry a green certification, every home presents an opportunity to improve efficiency, reduce environmental impact, and build stronger communities.


Sustainable Real Estate Leadership in Asheville, NC

As the demand for eco-friendly homes and sustainable communities grows, our firm continues to lead by example. We believe green living goes beyond solar panels and recycling. True sustainability includes supporting local businesses, promoting agrihoods, strengthening community ties, and making responsible choices that benefit both people and the planet.

Walking Our Talk

We integrate sustainability into both our business model and daily operations:

  • Paperless real estate transactions using advanced digital systems
  • Strategic showing tour planning to reduce mileage and emissions
  • Use of electric vehicles, bikes, and carpooling
  • Organic gardening and local food advocacy
  • Promotion of Asheville’s green and sustainable businesses
  • Recycling, repurposing, and waste reduction practices
  • Active involvement in Western North Carolina community initiatives

In 2018, Mary Love built a model high-performance home and office in the Olivette Riverside Agrihood Community in Asheville, in partnership with Osada Construction. The goal: build one of the most energy-efficient homes in North Carolina. The result was an award-winning showcase of sustainable design and advanced building science.


Awards & Recognition

  • North Carolina Home Builders Association – Best Energy-Efficient Project (2019)
  • Asheville Home Builders Association Parade of Homes – Green Certification Award (2018)
  • National Association of Realtors – Evergreen Award (2016)

Why Choose Love The Green Real Estate Consulting Firm?

In an increasingly automated real estate industry, we combine modern technology with personalized service. Our website provides educational resources, green home information, market insights, and access to video content through YouTube and social media. Yet we firmly believe that exceptional real estate results still come from genuine relationships and direct communication.

If you are buying, selling, investing, or building in Asheville or Western North Carolina — and you care about sustainability, efficiency, and community — we would be honored to help.

Discover greener living in Western North Carolina.